When it comes to hiring HOP GROUP Miami SEO experts, a lot of business owners focus on promoting their website off-page. This means that the focus tends to rely on getting links from external sources such as other websites, blogs, site or article directories. Although these are vital components to boosting your SEO ranking, you should not neglect your on-page optimization efforts.
In fact, SEO company Miami experts believe that you have a slim chance of getting to number one on Google (or reaching first page) for your targeted keywords if you do not get your on-page SEO right. You should therefore start and focus your efforts on on-page SEO first before you can move on to off-page optimization. Read more on HOP Group
Professional SEO services such as HOP Group Miami SEO experts suggest incorporating these on-page SEO tactics for your website:
Tags are like keywords and keyword variations you add to your title and within each post body. There are two benefits for using tags on your website. First, it helps for your readers to easily find related topics around a specific keyword within your website. It is therefore a great way to generate traffic to other pages within your website.
Second, it is also a crucial addition to your SEO effort as it will be crawled onto by the search engine bots. When the search engine algorithm sees the tag in your post, it will be considered as a relevant post relating to that keyword.
If you haven’t been adding meta descriptions to your post yet, then you are missing out on a huge SEO benefit. Even though it is not recognized by Google as a ranking signal, it is still a significant part of your on-page SEO. Make sure to include your keyword on the meta description. It is also a great piece of information that will let human users know what the page is about before they open your website (when they see it appear on the Google search results).
A well optimized content is the heart and soul of your on-page optimization. Without great content, your ranking will significantly drop. The right amount of keyword usage is also vital; you want to use your keywords often enough to be recognized by Google, but not too much for it to be tagged as spam. The latent semantic indexing used by Google helps to prevent keyword stuffed articles from ranking high over ones that offer real quality content. Also, a social media marketing consultant will find it easier to share and promote your content across social media platforms when it offers something of value to human readers/audience.
If you haven’t considered your URL structure for your page yet, it is time to. If possible, use your target keywords on the URL structure itself as it helps boost the possibility of being found by search engine crawlers. When building your URL structure, use hyphens instead of underscore. Also, try to keep it short but concise.
HOP Group Miami SEO experts believe that online business owners could simply be overwhelmed by the amount of guidelines to follow. But whatever you must do, do not lose sight on optimization efforts within your website. Off-page optimization only comes second to on-page SEO.